Back in September the Italian fashion house, famed for its signature patterned knitwear, launched a 400-piece line for US department store chain Target.
The collaboration line was so popular that it sold out almost immediately from retailers across America, with the online store going into meltdown.
This success made Missoni thinking of repeating the collaboration but this time .. going internationally!!
Macy’s are the best option to work with in the US while they are still looking for a department store to work with across Europe!
I think it is becoming a trend now having the luxury brands releasing low-cost items in collaboration with department stores!! .. we already saw H&M here in Kuwait and how many brands they have collaborated with .. the latest one is Versace .. while the list included Jimmy Choo and Lanvin in the past!